Sony | X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | HDR | Google TV

$1,299.00$2,499.00 each

Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with Sony’s revolutionary Cognitive Processor XR.

SKU: XR-X90J Categories: ,


Precise 4K picture as perceived by the human eye

Enjoy picture quality that feels deep, natural and real. The revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.

Turn any sound into a truly immersive experience

Advanced speaker technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately – whatever you’re watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.

Wide palette of naturally beautiful colors

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables the unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

Real-life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker – no more details overwhelmed by shadow or lost in blown-out highlights.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.

Sound from the screen, perfectly matching action

For an audio experience that matches how you sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Beautiful minimalist design that maximizes entertainment

The minimalist design maximizes the screen and minimizes the bezel so you stay focused on what’s important – the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.



One of the largest and most loved brands for home entertainment and electronics. Sony is a leader in video, display, sound, and controls for fully integrated entertainment systems. With quality affordable options and high-end premium systems, Sony brings your entertainment to life.

Additional information


50", 55", 65", 75"

Go to Top