Sony’s best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks.
Sony XR A90J | OLED | 4K HDR Smart TV
$2,999.00 – $7,999.00 each
Feel real life depth with ultimate blacks and bright OLED picture
Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.
Wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. Cognitive Processor XR enables Sony’s unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.
The screen is the speaker, sound perfectly matches action
For an audio experience that matches how you sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom 2 enhances voices for clearer dialog
Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Beautifully designed for an immersive viewing experience
The minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
55", 65", 83"